<aside> 🏢 Organization An international device manufacturer was looking to serve a new market: targeting a set of device features for 3 million families with children ages 3-9. We sought to understand the unmet needs in the family ecosystem with regards to technology, and to design a set of features to support this ecosystem.
</aside>
<aside> 🏁 Objectives Analyze the market of tablet hardware and software serving families
Use primary and secondary research to uncover key opportunities and unmet needs in the family ecosystem with regards to technology.
Deliver a compelling vision of what a family focused tablet could look like.
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3be610b1-9157-4697-bade-627947f71184/jh-logo-green.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3be610b1-9157-4697-bade-627947f71184/jh-logo-green.png" width="40px" /> My Role Design Researcher Interaction Designer
</aside>
<aside> 👩👩👦👦 Team 1x PjM 1x Researcher 1x Interaction Lead 1x Account Lead 1x Strategy Lead 2x Visual Designers 1x Motion Designer
</aside>
To develop an understanding of the tablet landscape as it pertains to families, the team performed the following research activities
