<aside> 🏢 Organization
Irrational Labs is a firm specializing in applied Behavioral Economics for product companies & organizations seeking to help people become healthier, happier and wealthier.
Grand Rounds was one of their healthcare clients who sought out Irrational Labs to audit their enrollment flows and provide recommendations for a proposed cash benefit for people who enrolled.
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<aside> 🏁 Objective Increase enrollment in Grand Round’s value proposition of second opinions, statistically proven to improve health outcomes, for two examples of medical conditions: 1) Complex lower back pain and 2) angioplasty and stents
Use the exercise to train Grand Round’s Product Managers in thinking like a behavioral scientist.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3be610b1-9157-4697-bade-627947f71184/jh-logo-green.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3be610b1-9157-4697-bade-627947f71184/jh-logo-green.png" width="40px" /> My Role Behavioral Designer
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<aside> 👩👩👦👦 Teammates 1x Behavioral Design Consultant
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| Activity | Outcomes |
|---|---|
| Behavioral Mapping | Identify behaviors the product team seeks to influence |
| Behavioral Audit (part of the Irrational Labs behavioral design audit) | Identified biases, barriers and benefits within the flow |
| Wireframe Solutions | Illustrated exemplar solutions |
